We connect your Brand
with people´s needs
and moments

WE OFFER RELEVANT SOLUTIONS
FOR YOUR BUSINESS´S SUCCESS

Our objetive is to contact new audiences for our clients, to help them to capture prospects and to collaborate in building a relationship between the brand and the customers.

To understand the value of activating certain customer audiences, the performance of the media, results and marketing measures. We solve how to invest your budget to bring growth to your business.

Business digital transformation: disruptive technologies, analytical planning and data integration jointly applied with the client to captivate consumers in a multimedia environment.

STRATEGY,
PLANNING, AND MEDIA BUYING:

Open TV, Pay TV,
OOH, Press, Radio,
Online Video.

DATA & ANALYTICS,
PERFORMANCE MARKETING,
DIGITAL MEDIA BUYING

Google search, Facebook Ads,
LinkedIn, others.

EXPERTISE IN
MULTIPLE CATEGORIES.

B2B, B2C, ecommerce,
branding.

MEDIA PLANNING
TOOLS AND MEDIA BUYING.

With flexibility based on the client’s needs.

ALLIANCES WITH PROVIDERS.

In Creativity, BTL, PR,
Influencers.

Our role as an agency is
to provide our clients with a menu
of audience engagement solutions,
in a way that make sense
for their business.

More than a media partner,
we are a strategic consultant
for your business.

WE´VE BEEN SAYING THIS FOR 10 YEARS.

The media agency market has been competing exclusively based on lowering their service commission. To accomplish that, they have standardized their services, forsaking on quality and creativity in their media planning. This is the origin of our role and motivation. Now more than ever before, is the time for a tailorized service for each client, to add value to the client´s business, delivering relevant services and tools to engage their customers.

Nowdays, as well as the entire media market ecosystem, we are facing the challenge of the continuous alignment of human resources, technology and procedures in an efficient way. We are trying to overcome the present difficulties in the industry: unified media measurement, de-duplication of reach and frequency, the management of 1st party data, crossplatform UX, media fragmentation, and the development of attribution models, among others.

DIGITALIZATION OF EVERYTHING

We have recognized the strength of the digital media in personalizing each message and the relationship with the customers. But also their weaknesses like, the trust in its messages, which is a strength in the mass media, where a shared message to a whole audience makes it more credible.

Likewise, it faces big challenges:

In its promise of delivering multiple measurements and data, it provokes tension between customer´s personalized experience and data privacy.

The transparency in the supply chain (e.g. programmatic), what is measured, how it´s measured, how it´s been reported, why it is measured, what decisions can be taken, how costly this process is.

Multiple systems under different standards that do not talk to each other, the “walled gardens” (Google, Facebook, etc.) who don´t cross data nor deliver data openly, new laws and privacy controls established by regulators (e.g. GDPR), the upcoming deprecation of cookies and mobile Ids, etc.

Besides, the velocity of change of the different platforms, disruptive technologies like A.I., blockchain, 5G, RTB, AR y VR, leads us to embrace an agnostic approach to all platforms and marketing solutions.

Hello,
If you want to know more,
write to us.

    Email: contacto@gmgroup.cl
    Phone: +562 3203 7880 / +562 3203 7896
    Address: Av. Presidente Riesco 5561 of.1103
    Las Condes, Santiago, Chile